Canter Workshop 1300+

Daimler AG

Task

Conception, planning and realisation of a two day distribution, marketing and sales workshop in the Emporio tower building in Hamburg.

Target group

240 national FUSO sales manager and dealer as well as internal contributors of the Daimler AG.

Realisation

During a two day workshop the participants were trained on the sales and distribution strategy of the corporation. The main focus concentrated on marketing-communication, product and sales management, controlling and after sales.

The penthouse of the Emporio tower building was a suitable location for exchange of information and specific discussions. To perfect the event, the agency created an exclusive evening with a special dinner high above the nightly roofs and lights of Hamburg.