Bauma 2016



Development of the visual and medial appearance for the 8,800 square meter big Caterpillar fair stand on bauma 2016. On this occasion – beside planning and production of the various graphic and digital communication carrier – the emphasis was on the 320 square meter LED screen and the specially developed motion design.

Target group

580,000 (professional) fair visitors as well as press & media.




The 8,800 square meter big and medially pronounced fair stand presented itself as a contemporary exhibiting platform for the 64 most relevant products and machine solutions as well as their service highlights.

Siegelwerk developed the architecture supportive and pursuing visual interior design and the design for all interactive media. 

Particular focus laid on the media expressiveness as a LED screen of 46x7 m size showcased especially Caterpillar’s future-oriented, digital innovations. Altogether 30 min. of film development plus a 6 min motion highlight were shaped especially for this large-sized media horizon.