Feel it, touch it, love it!

BMW Individual is an exclusive equipment range from BMW that allows the vehicle to become a greater expression of personality. Through the Cube concept, BMW Individual was hot on the heels of its target group - bringing the brand experience to the most exquisite places in the world.

One brand, different places.

 

This flexible marketing and communication tool offers exclusive insight into the brand and product world, as well as the custom-made items from the Bespoke Service Team.

Side by side

Each of the four sides are assigned their own unique BMW Individual theme. The potential customer is guided around the Cube and through the world of BMW Individual.

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