Canter Launch Training 2014

Daimler AG


Concept and organization of the six-week FUSO Canter Launch Training 2014 in Cascais, Portugal.

Target group

1,400 dealer and distributors from all over Europe as well as 150 representatives of the trade and business press.


Siegelwerk realized for the second time a Launch Training for Daimler AG’s light duty truck Canter.

The site for the event, Portugal, built a bridge between the manufacturing base and the active test driving: Since more than 30 years the FUSO Canter had been produced in Tramagal. Southern, in Cascais, a comfortable hotel as well as an ambitious route network for the test driving were available for the participants of the Launch Training. In a back to back rhythm the 60 daily guests went through the current portfolio of products.

The interactive program had its focus on the test drives. The product convinced with its flexibility and maneuverability on the routes through the urban surrounding as well as on the 4x4 course.

In the center of the hotel building an innovation forum emphasized descriptively and effectively the world of Canter: Topics like ‘Ecofficiency’, ‘bodies ex factory’ and the new Canter 8.55t showed the product in its variability.

The comprehensive series of events offered a profound information-platform for dealers, distributors and the trade press to explore the new Canter intensively and up close, and to experience it actively.