Bauma 2013



Task was to develop a communicative and informative conception for the Caterpillar stand at bauma 2013 as well as to implement the graphical and medial appearance. Furthermore the planning and production of the trade show film and the show of the artists.

Target group

Exhibitors and trade audience as well as members of the press.


For the appearance of the Caterpillar stand at bauma 2013 Siegelwerk developed a strong communication concept consisting of four central theme areas and clear messages: “Committed to your success. All day. Every day.”

The exhibition stand – with a space of 8,800 sqm – was presented as an excellent platform for the most important product- and service highlights.

Siegelwerk created a media - and graphical oriented booth concept focused on sustainable soulutions and innovations of Caterpillar.

In the centre of the stand impressed four big LED screens with an emotional movie trailer. With a height of six meters the central media icon changed five times a day into an impressive percussion show stage.