Bauma 2010



Developing the communicational concept of Caterpillar's appearance for the trade show. Producing a made-to-measure trade show as well as creating and implementing  graphical and media-related image for the trade stand.

Target group

Exhibitors and trade audience as well as members of the press.


“Sustainable Solutions for your Success”. One vital guideline for one central communications theme. With the aim to deliver an effective presentation of various products and services, Siegelwerk created a central communications platform surrounded by eight themed-islands. This massive exhibition stand occupies a space of 12,000 sqm and provides the support to trade personnel for presenting their new products and service highlights to their audience. Caterpillar presented on stage breathtaking shows performed five times daily. It was a harmony of concise messages and emotionally moving visual effects – presented on four LED-walls, incorporating intoxicating sounds and dynamically in play with impressive artists – an ensemble which left an everlasting impression to its audience.