4X4 Media Event

Daimler AG

Task

Concept, planning, coordination and organisation of a 4-day event for the European specialised media in the context of the FUSO Canter 4x4 launch. The media event included product and marketing workshops as well as dynamic test drives on the Unimog Outdoor Test Track in Ötigheim.

Target group

120 European specialised journalists.

Realisation

Within a back-to-back rhythm, about 30 guests per day experienced the practically oriented presentation of the new Canter 4x4, organised as a rotating programme that combined informative workshops, exercises in skill and professionally hosted test drives.

For this purpose the agency Siegelwerk created an authentic outdoor platform that integrated all participants: the test track in Ötigheim became a broad realm of experience to test the new 4-wheel compact truck about its cross-country mobility in general and about all other new innovative details.