NFZ IAA 2012

Daimler AG


Concept, planning and organization to present the Fuso highlights Canter 4x4 and Canter Eco Hybrid within the scope of the IAA trade-fair appearance of the Daimler Corporation.



Target group

Exhibitors and trade audience as well as members of the press.




For the fair-trade appearance of Fuso Siegelwerk generated different presentation formats, especially for the highlight products Canter 4x4 and Canter Eco Hybrid.

For the first light duty-truck with hybrid drive the agency produced a dynamic product movie that was displayed on the Canter itself, on a large-sized screen being integrated in the truck’s boxbody.

The Canter 4x4 involved the exhibition visitors actively:

A photo booth was installed directly at the vehicle where visitors could take pictures together with the 4-wheel truck.

4 scenes on impulse were created that could be sent immediately per e-mail or taken away as a high-qualitiy printout.