Trade Fair Design CMTMesse
Badische Staatsbrauerei Rothaus AG
Conept, Design and Planning of the new tradefair concept of Rothaus
Concept, planning and organization to present the Fuso highlights Canter 4x4 and Canter Eco Hybrid within the scope of the IAA trade-fair appearance of the Daimler Corporation.
Exhibitors and trade audience as well as members of the press.
For the fair-trade appearance of Fuso Siegelwerk generated different presentation formats, especially for the highlight products Canter 4x4 and Canter Eco Hybrid.
For the first light duty-truck with hybrid drive the agency produced a dynamic product movie that was displayed on the Canter itself, on a large-sized screen being integrated in the truck’s boxbody.
The Canter 4x4 involved the exhibition visitors actively:
A photo booth was installed directly at the vehicle where visitors could take pictures together with the 4-wheel truck.
4 scenes on impulse were created that could be sent immediately per e-mail or taken away as a high-qualitiy printout.