RAI Amsterdam

Daimler AG


Conception, planning and implementation of the fair stand for the European premiere of the new FUSO Canter 4x4 at the commercial vehicle trade show RAI 2012 in Amsterdam.

Target group

Visitors, trade professionals and journalists.


For the European premiere of the Canter 4x4 at the RAI 2012, the agency Siegelwerk developed a tailor-made communication concept for the complete fair stand.

Apart from the presentation of the most important FUSO products for the Dutch market, the highlight truck ‘Canter 4x4’ was the centre of attraction.

The inventive setup staged the new all-wheel truck effectively and demonstrated authentically all operational areas.