Train the Trainer Portugal

Daimler AG

Task

To plan and realise a two-day kick-off event for Fuso Canter in Portugal. The training concept included a mix of product and marketing workshops, test drives and two evening events.

Target group

90 Fuso Canter manager from all over Europe as well as internal employees of the Daimler AG.

 

 

 

 

Realisation

As a pre-opening for the Canter Launch Training 2014 a 2-day event took place in Portugal, the manufacturing base of FUSO Canter in Europe. For this occasion the hotel Vivamarinha in Cascais turned into a training campus focusing all product highlights of the new Canter series.

After a first distributor meeting, the participants experienced an atmospheric evening event spiced by a typical, traditional Portuguese ambience.

The second day offered a varying and rotating program consisting of product, sales and marketing workshops as well as a scenic test drive along the coastal landscape of Cascais.

The concluding evening event toped off the two days in a relaxed atmosphere and offered plenty of room for inspiring conversations and optimistic prospects on the coming Launch Training in spring 2014.

We are looking forward to it!