Trade Fair Design CMTMesse
Badische Staatsbrauerei Rothaus AG
Conept, Design and Planning of the new tradefair concept of Rothaus
To plan and realise a two-day kick-off event for Fuso Canter in Portugal. The training concept included a mix of product and marketing workshops, test drives and two evening events.
90 Fuso Canter manager from all over Europe as well as internal employees of the Daimler AG.
As a pre-opening for the Canter Launch Training 2014 a 2-day event took place in Portugal, the manufacturing base of FUSO Canter in Europe. For this occasion the hotel Vivamarinha in Cascais turned into a training campus focusing all product highlights of the new Canter series.
After a first distributor meeting, the participants experienced an atmospheric evening event spiced by a typical, traditional Portuguese ambience.
The second day offered a varying and rotating program consisting of product, sales and marketing workshops as well as a scenic test drive along the coastal landscape of Cascais.
The concluding evening event toped off the two days in a relaxed atmosphere and offered plenty of room for inspiring conversations and optimistic prospects on the coming Launch Training in spring 2014.
We are looking forward to it!