FUSO Bauma 2019

FUSO Bauma 2019


Conception, planning and organization of the Daimler tradefair appearance at BAUMA 2019.

Target group

Exhibitors, trade audience and journalists.


On behalf of Daimler AG, Siegelwerk were invited to develop the stand and communication concept for FUSO at the world's most important construction industry trade fair. In addition to the central theme READY TO BUILD, the focus wasalsoon key USPs of the FUSO product range: robustness, variability, payload, efficiency and manoeuvrability.


The simple stand design was based on the main sectors - gardening, landscaping and construction. Green room dividers brought a natural calmness and defined an area for sales talks. In contrast, Gabion furniture was used to reflect the robust construction industry. A professional barista and background music provided a relaxed atmosphere at the packed-out trade fair. In addition to the stand concept, Siegelwerk designed and developed various communication media to convert trade fair visitors into brand ambassadors.


As a grand opening, Siegelwerk coordinated a stand party for fleet customers and body manufacturers. The Bavarian party motto was derived from the location and rang out promptly at the barrel tapping: O'zapft is!