Daimler Supplier Award 2016

Daimler Supplier Award 2016


Concept, planning and organisation of the Daimler Supplier Award 2016

Target group

600 invited supplier and partner of the Daimler AG 


Under the motto "Focus on excellence”, Siegelwerk organized and staged the Daimler Supplier Award 2016. On 23rd February at the Mercedes-Benz Center, Stuttgart and in front of their contemporaries, Daimler board members and purchasing managers, ten Daimler suppliers were celebrated as the stars of the evening. In focus were top performances in the categories of quality, partnership and innovation as well as a Special Award.


Host and Moderator Judith Rakers with the Daimler Board of Management under Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars, looked back not only on a successful year but also towards the future. A fusion of the real and the digital worlds ran through the evening. From room and stage design, where live moments were seamlessly combined with digital media, to a brilliant musical encounter with the Daimler Symphony Orchestra and the composer Steffen Wick, the electro sound artist Simon Detel and the drummer Dirk Brand.


The auditorium was transformed into the “Space of Excellence” with a presentation focussed on connectivity, personal statements, a dynamic vehicle showcase with visual special effects, and above all the personal contribution of the more than 600 guests.


Daimler AG's thanks to its valued suppliers was refreshing. The 2016 awards championed extraordinary top performances with consistent, forward-looking recognition. Where excellent achievements in quality, partnership and innovation were also felt emotionally, and the future became tangible with moving moments enhanced by virtual highlights.