Daimler Supplier Award 2017

Daimler AG


Concept, planning and organisation of the Daimler Supplier Award 2017

Target group

600 invited supplier and partner of the Daimler AG 


Tradition does not prevent contemporary solutions. That proves the Daimler Supplier Award 2017 which literally opened a new chapter on the occasion of the 10th anniversary of the award event. According to the motto ‘Enter the next chapter’ Siegelwerk executed together with Daimler an evening full of ‘change’– and the investigation of new chances and opportunities.

The modern event design was derived by the consistently evolved tangram - symbol of the event as broad path towards future without the loss of nearness and open-mindedness. The evening event took place in the iconic premises of the new Mercedes-Benz Customer Center. After a short walk through the history tunnel with impressions of the last 10 years the guests enter the auditorium on the stage area. ‘Welcome on your stage’ – Appreciation and change mentality from the first second. Here they got welcomed personally and take a seat on a spacious grandstand.

The atmosphere was urban, modern and cosmopolitical. The spirit of the setting has been transmitted and translated into the dramaturgy of the entire evening. Appreciative moments alternated with fresh and dynamic impulses and performances. Gala event meets convention character.

The programme: Big medial imagery, digital features and spacial activites. But still approachable and emotional: Clear words, open and interactive exchange through new ways, personal moments of honouring and a charming Judith Rakers who leaded through the evening.

Open-mindedness and personal proximity are symbolised by the new award trophy: two abstract interlacing hands (http://supplier-magazine.daimler.com/die-neue-award-trophaee-hat-fluegel/)

After the award ceremony all visitors came together on the Street-Food- Market to network and to celebrate the common step into a new chapter of partnership.