Audi India

R8 Launch India. Developing and executing the R8 launch in New Delhi. Positioning Audi as the exclusive premium- and sportive luxury brand in the Indian market.

Responsible Agency: circ gmbh & co. kg

View case study

Case Studies

Bertelsmann

Management meeting 07/08: View
Responsible Agency: circ gmbh & co. kg

Daimler AG

„NCV2-Day“: View
Responsible Agency: avcommunication GmbH

Toyota Motorsport GmbH

Formula 1 image film: View
Responsible Agency: avcommunication GmbH

Audi India

Audi R8 launch in India View
Responsible Agency: circ gmbh & co. kg

Caterpillar

bauma Messeshow: View
Responsible Agency: circ gmbh & co. kg


Further projects

BMW Golf Cup International

BMW AG

Event
BMW Golf Cup
International +

Siegelwerk is responsible for all events at the World Final of the BMW Golf Cup amateur series in South Africa. During the one week tournament Siegelwerk will plan and coordinate all corporate events with the aim to create a unique brand- and product experience.

Intel GmbH

Trade fairs and events
Communications consultancy for trade fairs and events +

Consultancy commission for all areas of live communication.

Responsible Agency:
circ gmbh & co. kg

Eric Brendel:
Creative consultancy and project management

Daimler AG

Event
Vaneo night +

Gala event for the Vaneo world premiere in Berlin. 600 dealers and press representatives were invited to this event over 3 days.

Responsible Agency:
avcommunication GmbH

Eric Brendel:
Creative consultancy and project management

Daimler AG

Incentive
„go for it!“ - DCOS after-sales trophy +

Designing and managing the incentive from communications concept and competition to planning and realization. 24 participants from 73 countries qualified for this extraordinary journey through Lapland.

Responsible Agency:
avcommunication GmbH

Eric Brendel:
Creative consultancy and project management

Behr

Trade fair
Trade fair workshop +

Planning and moderating a trade fair workshop for jointly elaborating the strategic trade fair communications objectives of the company.

Responsible Agency:
avcommunication GmbH

Eric Brendel:
Creative consultancy and project management

Webasto AG

Film
Product film Webasto auxiliary heaters +

Design and production

Responsible Agency:
avcommunication GmbH

Eric Brendel:
Creative consultancy and project management

GEZE GmbH - Product brochure redesign

GEZE GmbH

Visual Design
Product brochure
redesign +

Creating the new corporate design for all GEZE product brochures. Development of a new design styleguide for all print materials.

Olympus Optical

Trade fair
CeBIT 00 +

Developing the trade fair and communications concept, showcase design, production and implementation

Responsible Agency:
avcommunication GmbH

Eric Brendel:
Creative consultancy and project management

Daimler AG

Film
Vaneo showcase: 3D media production +

Conception and production of the 3D media installation for the IAA

Responsible Agency:
avcommunication GmbH

Eric Brendel:
Creative consultancy and project management

Daimler AG

Event
Inauguration of the Vantechnology Centre +

Planning and designing the opening of the new centre of the Mercedes-Benz Transporter business division in Stuttgart. Overall responsibility, involving invitations and accompanying communications, a film which documented how the building came into being, and finally designing the dramaturgy of the proceedings of the actual event.

Responsible Agency:
avcommunication GmbH

Eric Brendel:
Creative consultancy and project management

Giesecke und Devrient

Trade fair
CeBIT trade fair presence +

Developing a modular trade fair stand design, which was used for 3 years. The basic form chosen was a frame, symbolizing the most important company topic of “security” in a visual and architectural metaphor. The variable configuration of the self-supporting frame design made possible a very clear, technical trade fair stand, which was particularly pleasing from an aesthetic viewpoint.

Responsible Agency:
avcommunication GmbH

Eric Brendel:
Contact and consultation

Webasto AG

Film
Product film Hattrick +

Design and production

Responsible Agency:
avcommunication GmbH

Eric Brendel:
Creative consultancy and project management

INFOTOWER Stuttgart

Design
Corporate Design and Marketing +

Siegelwerk is responsible for marketing and corporate design of the new INFOTOWER Stuttgart.

More Information
www.info-turm.de

Olympus Optical

Olympus Optical
photokina 00 +

Developing the trade fair and communications concept, showcase design, production and implementation

Responsible Agency:
avcommunication GmbH

Eric Brendel:
Creative consultancy and project management

Daimler AG

Film
„The new Vito“ - POS Film +

Conception and production of the POS film

Responsible Agency:
avcommunication GmbH

Eric Brendel:
Creative consultancy and project management

Daimler AG

Incentive
„Sellebrate 2006! - Sprint for success“ - Sprinter Sales Competition +

The aim was to boost the sales of the Sprinter by way of special sales motivation. This involved a multi-stage communication campaign and an associated event. The multi-stage communications campaign was used to give advance notice to more than 3,500 international sales staff of the incentive holiday, a trip to Mauritius. Finally, 280 participants from 23 countries took part in the incentive holiday.

Responsible Agency:
avcommunication GmbH

Eric Brendel:
Contact and creative consultancy

CMA

Trade fair
BioFach trade fair presence +

Architecture, trade fair and communications concept

Responsible Agency:
avcommunication GmbH

Eric Brendel:
Creative consultancy and project management

Webasto AG

Messe
IAA trade fair communications +

Developing the IAA trade fair communications concept

Responsible Agency:
avcommunication GmbH

Eric Brendel:
Creative consultancy and project management

Bertelsmann AG

Design
„Red Carpet Design“ - Bertelsmann party in 2007 +

Designing the entrance and press area for the Bertelsmann party in Berlin

Responsible Agency:
circ gmbh & co. kg

Eric Brendel:
Creative consultancy and project management

Olympus Optical

Trade fair
CeBIT 01 +

Developing the trade fair and communications concept, showcase design, production and implementation

Responsible Agency:
avcommunication GmbH

Eric Brendel:
Creative consultancy and project management

Daimler AG

Film
„The new Vito“ - TV commercial +

Conception and production of the TV commercial

Responsible Agency:
avcommunication GmbH

Eric Brendel:
Creative consultancy and project management

T-Systems

Event
Management kick-off und management meeting +

A two day event format was developed on the occasion of the debis systems company and Telekom merging to form T-Systems. The aim was to network the 600 executives of the two companies and to bring clarity to the strategic orientation of the new company.

Responsible Agency:
avcommunication GmbH

Eric Brendel:
Creative consultancy and project management

Hypovereinsbank

Event
Marketing conference, Germany +

Planning the marketing and strategy conference for 1,200 HVB staff. The motto „Wir bewegen die Bank!“ had to be turned into an experience. Three strategic offensives were presented with the objectives of helping to safeguard the bank’s future, motivating staff and creating a team spirit, an all-round experience, which was entertaining and long remembered.

Responsible Agency:
avcommunication GmbH

Eric Brendel:
Creative consultancy and project management

HUGO BOSS AG

Incentive
International HUGO BOSS CUP +

Planning and implementing an exclusive incentive trip to Marrakesh. 50 top clients took part in this extraordinary journey.

Responsible Agency:
avcommunication GmbH

Eric Brendel:
Creative consultancy and project management

Caterpillar

Event
Annual marketing meeting Berlin +

Planning and implementing the annual marketing meeting of the 250 Caterpillar dealers and marketing staff

Responsible Agency:
circ gmbh & co. kg

Eric Brendel:
Creative consultancy and project management

Olympus Optical

Trade fair
CeBIT 02 +

Developing the trade fair and communications concept, showcase design, production and implementation

Responsible Agency:
avcommunication GmbH

Eric Brendel:
Creative consultancy and project management

Daimler AG

Incentive
„Holiday for Sale“ - Sprinter sales competition +

Developing and implementing the competition and incentive tour. 350 members of the international sales staff were invited to take part in a multi-stage selection procedure for this exclusive incentive tour, which took them on a two day sailing trip on the “Royal Clipper”, including an unforgettable evening event on the Montjuic in Barcelona.

Responsible Agency:
avcommunication GmbH

Eric Brendel:
Creative consultancy and project management

T-Systems

Event
Management meeting +

Developing and realizing the communications and event design for the annual kick-off meeting of the 750 most important T-Systems executives.

Responsible Agency:
avcommunication GmbH

Eric Brendel:
Creative consultancy and project management

Hypovereinsbank

Trade fair
School-leavers’ congress +

Developing and realizing a new trade fair stand for the school-leavers’ congress in Cologne. HVB’s stated objective was to achieve “excitement about banks”. The idea was to create new and unusual insights into HVB Group professions. A new corporate presence was developed which, while simple, made people curious and brought out new perspectives on the bank. The walls of the cube, which could be seen from a good distance away, were divided up by visual and informational slots which gave insights into the bank as well as perspectives in terms of careers at HVB.

Responsible Agency:
avcommunication GmbH

Eric Brendel:
Creative consultancy and project management

HUGO BOSS AG

Visual Design
Sport sponsoring brochure +

Designing, supervising, editing and producing the HUGO BOSS Sport sponsoring brochure

Responsible Agency:
avcommunication GmbH

Eric Brendel:
Creative consultancy and project management

Caterpillar

Event
Product support excellence meeting +

Organizing and implementing a 3-day management event in Malaga. Participants: the 150 most important product support staff

Responsible Agency:
circ gmbh & co. kg

Eric Brendel:
Creative consultancy and project management

Daimler AG

Film
MercedesService Card product film +

Conception and production of the POS film

Responsible Agency:
avcommunication GmbH

Eric Brendel:
Creative consultancy and project management

Daimler AG

Trade fair
RAI world premiere of the Vito +

Designing, producing and implementing the showcase for the RAI 2003 in Amsterdam

Responsible Agency:
avcommunication GmbH

Eric Brendel:
Creative consultancy and project management

Behr

Visual Design
Behr 2002 annual company report +

Designing and supervising the editing of the Behr 2002 annual company report.

Responsible Agency:
avcommunication GmbH

Eric Brendel:
Creative consultancy and project management

Webasto AG

Film
Product film Auxiliary Power Unit +

Design and production

Responsible Agency:
avcommunication GmbH

Eric Brendel:
Creative consultancy and project management

Toyota Motorsport GmbH

Design
Showroom/exhibition design +

Developing the new exhibition design for production and sponsor presentation at the Toyota Motorsport facilities, Cologne.

Responsible Agency:
avcommunication GmbH

Eric Brendel:
Creative consultancy and project management

Siegelwerk

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