For a seamless customer experience, a key visual was developed from the "smart square" of the corporate design, which combined both the exhibition stations and various print formats and giveaways.

The essential content of the brand was interpreted scenographically and staged in various themed rooms. In the "Creative Flow" room, an 8 meter high installation with hundreds of origami figures was created through the participation of visitors. In the “Campus Expedition” room, visitors were able to explore the architecture of the FANUC Campus via walk-in floor graphics and media installations.

In the Fusion Area, the close relationship between the German branch and the Japanese headquarters could be experienced. A German and a Japanese room, each with a room graphic typical of the country, were connected to each other through virtual windows. The visitors were able to communicate interactively between “Germany” and “Japan”.