GaLaBau 2014

Daimler AG

Task

Conception, planning and construction of the FUSO fair stand of the GaLaBau 2014.

Target group

Visiting public, professionals and press

Realisation

For the trade fair presentation of the brand FUSO at the GaLaBau 2014 Siegelwerk created a minimalistic stand concept for the presentation of the current Canter vehicle highlights.

Due to the usage of only OSB panels, the stand floor and the backplane merged easily into each other and built an unobtrusive stage for the three exhibition vehicles.

The homogeneous architectural appearance received due to the usage of white graphic elements and the white contrasting stand edge a precious and high quality impression.

The natural concept of colors and materials combined with the graphic elements of the backplane builds a concrete connection to the landscaping and gardening.