Rosenball 2012

Bertelsmann AG


Interior and stage design, operation scheduling, production planning, floor and stage management of the Bertelsmann AG’s charity event in the InterContinental Hotel Berlin

Target group

National and international guests from politics, economy, society and culture


More than 500 top-class guests followed the invitation of Liz Mohn and the Bertelsmann CEO Thomas Rabe to attend the “Ball of Roses 2012” and to support their fight against stroke damages. The charity gala in Berlin’s InterContinental Hotel came up with an extraordinary ambience.

The exclusive stage programme created world star Tom Jones, the Duke from ‘Unheilig’, Adoro, Aphrodite, the Chris Genteman Group and the charming presenter duo Nazan Eckes and Markus Lanz.

For this occasion Siegelwerk shaped a unique room-in-room and stage concept in shiny shades of creme and white colours that connected all event areas. The InterContinental Hotel offereda very appropriate ambience to the occasion. Elegant and exceptional, influenced by floating forms and shapes, the areas - from parade to cocktail reception, into the ballroom and into the lounge – offered a flamboyant and solemnly context.