FUSO CANTER Workshop 2017

Daimler AG


Conception, planning and execution of the FUSO CANTER Workshop 2017 in Berlin

Target group

250 sales people, contract partners and employees of Daimler AG


For the second time this year’s FUSO CANTER Workshop 2017 was held in the state capital of Berlin, under the motto ‘Moving the Future’. Building on to the previous year which was entirely in the name of the ‘New Paths’ the focus was on a goal-oriented common path towards the future. Content wise the focus was set on globalisation as well as on the development in the area of electro mobility.


Within two short days new impulses were set, room for a lot of communication, for innovations but also for questions were given. The centre of attention for the 250 participants from all over Germany was an inspiring lecture on the subject of globalisation which ensured controversial and inspiring discussions.


The motto was also reflected in the spatial and graphic design. The way towards the future was graphically reflected with arrows and maps in different applications. Therefore the participant was visually accompanied on his way from the invitation to the workshop rooms, experienced new things and was able to set his own approach.


Also the evening event was under the theme of a ‘culinary journey’: an exclusive evening in the ‘Arminius Markthalle’ - one of the oldest market halls in Berlin rounded off the first day in a relaxed atmosphere.