NFZ IAA 2014

Daimler AG


Concept, planning and organization to present the FUSO highlights within the scope of the IAA trade-fair appearance of the Daimler Corporation.

Target group

Exhibitors, trade audience and journalists.


For the fair-trade appearance of FUSO Siegelwerk generated different communication formats around the Canter model range. Clear eye-catcher: the showcase of the new Canter E-CELL, an electric-truck, that presented its core message – Zero Emission – in an illuminated box body.

Amongst the highlight presentations Siegelwerk was responsible for all media productions.

As a mobile solution Siegelwerk developed the new customer magazine “Ecofficient” that reflected interesting aspects and subjects related to the actual product range practically relevant and in a variety for a broad audience.