Trade Fair Design CMT

Badische Staatsbrauerei Rothaus AG


Conept, Design and Planning of the new tradefair concept of Rothaus

Target group

Tradefair visitors and journalists


Siegelwerk designed this year's booth for the Badische Staatsbrauerei Rothaus AG at the world's largest public exhibition for tourism and leisure, the CMT in Stuttgart. The goal was to present Rothaus in a traditional and modern way and to make visitors curious about a trip to the Black Forest.

Through media interaction points, visitors were given an insight into the diversity of Rothaus

Besides the stand design and the communication concept, our team was responsible for media productions, brochures and the social media campaign.

The stand design was clear and informative. The combination of natural materials (Black Forest fir) and technical elements (Plexiglas, light frames, LED screens and 3D typography) represented Rothaus as a modern and innovative brewery with very traditional roots and a clear commitment to the Black Forest.